ROXOR. Its ancestors helped win wars, explore continents, and has taken its occupants around the globe. This is truly an original off-road vehicle, with modern innovation.
Seven decades in the making, our history began in India assembling rugged off-road vehicles under license from Willys. Vehicle production has continued since the 1940s while also building one of the world’s largest tractor brands. Other internationally known vehicles such as THAR, Bolero, Scorpio and MM540 have grown from the Mahindra family of businesses. And now ROXOR bursts onto the off-road scene in the Western Hemisphere.